Public Domain

Brand Identity + Motion Design

I created Public Domain as a nonprofit water brand that's community-run and believes water is a right, not a luxury. The name leans into digital commons culture: free, accessible, belongs to everyone.

The glitchy motion typography and "NO PERMISSION REQUIRED" tagline are a defiant call back to 90s aesthetic. Each aluminum can features bold holographic gradients and a grainy texture that feels more grassroots than corporate. Aluminum only because recyclability matters when you're trying to do good.

Accessible water that doesn't look like boring activism.