Lasso

Brand Identity + Web Design

Lasso was born from a client brief asking for a vibe that’s moody, sophisticated, and just a touch magical — all while still keeping its boots on the ground. I leaned into the “Anchor in the Storm” concept and spent a lot of time sketching (and overthinking) different concepts before landing on a logo that had just the right “magic”. We finished out the identity with moody rustic colors, a stand-alone lasso mark and “L” monogram.

On the digital side, I built a responsive Squarespace site to match the identity, focusing on a moody atmospheric feel while keeping the information and navigation clean and intuitive.